SOCIAL platforms are evolving.
By 2021, 71% of the U.S. (or just under 240M viewers) will watch streaming or downloadable video.* Digital video ad spending will increase 67% to reach $22B annually. Facebook, YouTube, Instagram and Snapchat (among others) are all fighting for those audiences and ad dollars. To capture both, these platforms have made video a priority, even as they continually adjust their strategies and approach to content.
For content creators in this competitive and fluid media environment, simply having high-quality, well-produced video is no longer enough. Successful social video communication requires a strong understanding of how these social platforms work and how audiences respond to them on a platform-by-platform basis.
Despite the constant change, success begins and ends with community engagement and the most important person in the equation: the viewer watching the screen.
The Secret To Community engagement...
In 2016, 500 hours of video was uploaded to YouTube every :60 seconds along with 3.3M Facebook posts and 68,000 Instagram posts.* EVERY MINUTE.
Can your content compete? Absolutely, but it requires doing something most organizations do not: Create Platform-Intentional Video Programming.
What is Platform-Intentional Video Programming?
Platform-Intentional Video Programming is a strategic approach to video content that starts with an intended viewer response, then adapts your programming strategy to maximize impact and response.
Where do you fit?
I NEED VIDEO
...but don't know what to do next.
I HAVE VIDEO
...but want to know which platform to pursue.
I Watch Video
...but need to understand the industry better.
There's a right
approach to video.
We focus on audiences and your desired impact.
Every project is different, so we employ a flexible, 7-step methodology that not only brings your unique digital video goals into focus, it also highlights exactly where and how to make the most effective and efficient use of your time and resources.
If you're ready for the next phase in digital video, let's chat.