We follow these Fundamental digital principles.
PROGRAM TO YOUR AUDIENCE NEEDS: Often overlooked in strategic discussions around content production is this simple question: "What do we hope to achieve with this video?" If you don't have a clear sense of this, it's time to establish goals and clarify intended results.
BE PLATFORM-SPECIFIC: Meet your audiences (and their headspace) where they're at with content designed to match the platforms.
BE AUTHENTIC: An authentic and passionate voice, regardless of the medium, is a critical key to success.
TAKE RISKS AND EVOLVE QUICKLY: A successful digital mindset must include risk taking and speedy adaptation based on data and audience feedback.
DATA + GUTS = SUCCESS: We have greater access to the details of audience demographics and data than at any other time in history. Always look for signals in the data and follow your gut on how to make best use of them.
MAKE A DIFFERENCE: If you aren't trying to change the world, you aren't thinking big enough.
This is what James looks like.
JAMES WILLIAMS founded Digital Video Strategies as a way to help visual storytellers communicate effectively in the ever-changing digital space. Previously, James was Vice President of Digital Video at National Geographic, where his approach to digital storytelling resulted in a dramatic increase in output, the introduction of multiple new digital video products to the marketplace, and double- to triple-digit growth across multiple platforms.
Prior to Nat Geo, James built successful video teams and products for Revision3, Discovery Digital Networks and Discovery Communications, where he developed original YouTube programming, digital extensions for on-air network programming and created branded video campaigns for advertisers like Purina, Bank of America, and NAPA Auto Parts, among others.
Over the course of his career, James has focused on data-based decision making, increasing viewer engagement, and successfully reaching audiences wherever they're found. With an extensive knowledge of backend workflows and digital production pipelines, James also knows the intricacies involved in creating high-quality video at scale.
James also has extensive public speaking experience and has moderated panels at conferences such as VidCon, National Geographic’s Explorer Fest and the World Congress Of Science And Factual Producers. Aside from helping clients reposition themselves in the digital space, he also provides introductory courses to help entities of all sizes orient to the ever-changing landscape of digital video communication.
James has over 15 years of digital experience in the creative process, programming development, team management and high end production, thanks to the following organizations.
To see more information on James and the results of his work, please visit jameswilliamsdigital.com.