Given the rate that video platforms change, evolution in strategy is a necessity. Facebook continues to prioritize video, but success on FB Watch, FB Live and News Feed videos are a moving target. The same goes for Snapchat, YouTube, Instagram, Twitch, Musical.ly and beyond: the strategic evolution is constant.
So which platforms are right for you? And more importantly, when did you last recalibrate your video offerings to meet your audiences' shifting needs and behavior?
That's where Digital Video Strategies can help you:
- assess which platforms are best for your objectives
- develop new, platform-specific video series
- explore untapped and emerging content streams
- focus on the right target audience
- increase views and engagement
- implement a succesful paid media strategy
- assess performance and workflow effeciency